The Dangers of Not Going Global

From an old Wall Street Journal article I just came across about the success of Tommy Hilfiger abroad: “You become vulnerable if you are just going to operate in the U.S. marketplace,” says Fred Gehring, who headed Tommy Hilfiger’s European …

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Does Comedy Travel?

In advertisign and in entertainment, it is very difficult to create humor that travels. Slapstick comedy generally does better than cerebral comedy, but you’re likely to have better luck taking a cops and robbers film global than a romantic comedy. …

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