iTunes is a trademarked brand name; it is also a domain name. So too is iPod and Apple and iMac. When taking brand names such as these global, companies must not only register the trademarks around the world but also …
Air New Zealand just sent me a “Happy Thanksgiving” email…
I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been telling me privately over the years — that more than half of their Web traffic is coming from outside of …
Alibris, as I mentioned awhile back, had its eyes on expanding overseas. Today it officially launched its UK Web site… According to the press release “libris customers around the world can now purchase books with their local currency. Alibris accepts …
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is. Brand Channel has a good article on the many challenges of translating slogans. Says globalization consultant Bert …
While J.K. Rowling may have the most global of author Web sites, you don’t have to be a billionaire author to develop one these days. Here’s an excerpt from theMiami Herald on one author’s adventures in Web globalization: Publicity departments …
Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And …
Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says the Tekrati article, “Four seconds is the maximum length of time an average online shopper will wait for a Web …
Borders continues its global expansion with its first store in Ireland and certainly not the last. Borders now does business in six countries outside the US. Earlier this year, the company announced plans to enter the Middle East. As for …
The November issue of Global by Design is now out; subscribers can download the issue by signing in here. In this issue, we analyze Nike’s new global navigation architecture. Recently, Nike migrated from a country-oriented navigation to a language-oriented navigation, …