What’s Your Global Trademark Strategy?
iTunes is a trademarked brand name; it is also a domain name. So too is iPod and Apple and iMac. …
Month: November 2006
Now That’s What I Call A Localized Email
Air New Zealand just sent me a “Happy Thanksgiving” email… TweetShareShare
Why Is Web Globalization So Popular? Just Look at the Numbers…
I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been …
Read moreWhy Is Web Globalization So Popular? Just Look at the Numbers…
Alibris Launches UK Site
Alibris, as I mentioned awhile back, had its eyes on expanding overseas. Today it officially launched its UK Web site… …
Just Don’t Do It: The Art of Slogan Translation
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the …
Authors Thinking Globally
While J.K. Rowling may have the most global of author Web sites, you don’t have to be a billionaire author …
The Globalization of PR: Myth or Reality
Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or …
Successful Ecommerce in Four Seconds (or less)
Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says …