What’s Your Global Trademark Strategy?
iTunes is a trademarked brand name; it is also a domain name. So too is iPod and Apple and iMac. When taking brand names such as these global, companies must …
Month: November 2006
Now That’s What I Call A Localized Email
Air New Zealand just sent me a “Happy Thanksgiving” email…
Why Is Web Globalization So Popular? Just Look at the Numbers…
I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been telling me privately over the years — that more than …
Alibris Launches UK Site
Alibris, as I mentioned awhile back, had its eyes on expanding overseas. Today it officially launched its UK Web site… According to the press release “libris customers around the world …
Just Don’t Do It: The Art of Slogan Translation
Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is. Brand Channel has a good article on …
Authors Thinking Globally
While J.K. Rowling may have the most global of author Web sites, you don’t have to be a billionaire author to develop one these days. Here’s an excerpt from theMiami …
The Globalization of PR: Myth or Reality
Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The …
Successful Ecommerce in Four Seconds (or less)
Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says the Tekrati article, “Four seconds is the maximum length of …
Borders Enters Ireland
Borders continues its global expansion with its first store in Ireland and certainly not the last. Borders now does business in six countries outside the US. Earlier this year, the …
Global by Design November: Nike, ING, .asia
The November issue of Global by Design is now out; subscribers can download the issue by signing in here. In this issue, we analyze Nike’s new global navigation architecture. Recently, …
Alaska Air: Flying the Spanish Skies
Alaska Airlines and Horizon Air have launched a Spanish-language Web site, joining the ranks of Southwest Airlines, United, and five other airlines (You can view the full list here). The …
Lionbridge Announces Earnings; Stock Down 10%
Lionbridge announced Q3 numbers of $108 million, which is bringing the company in line with a $420 million fiscal year. This is about what I expected, but investors expected more …
Unicode 5.0: The Book
According to the press release, Unicode 5.0 is now in print and “available at booksellers everywhere.” According to Amazon the book is still in pre-order stage. And I’m curious to …