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Month: November 2006

What’s Your Global Trademark Strategy?

November 24, 2006 by John Yunker

iTunes is a trademarked brand name; it is also a domain name. So too is iPod and Apple and iMac. When taking brand names such as these global, companies must not only register the trademarks around the world but also …

Read moreWhat’s Your Global Trademark Strategy?

Categories Business globalization, Web Globalization

Now That’s What I Call A Localized Email

November 22, 2006 by John Yunker

Air New Zealand just sent me a “Happy Thanksgiving” email… TweetShareShare

Categories Business globalization, Culture, Web Globalization

Why Is Web Globalization So Popular? Just Look at the Numbers…

November 15, 2006 by John Yunker

I was happy to see a press release from comScore Networks illustrating in raw numbers what many Webmasters have been telling me privately over the years — that more than half of their Web traffic is coming from outside of …

Read moreWhy Is Web Globalization So Popular? Just Look at the Numbers…

Categories Business globalization, Languages, Web Globalization, Wikipedia

Alibris Launches UK Site

November 15, 2006 by John Yunker

Alibris, as I mentioned awhile back, had its eyes on expanding overseas. Today it officially launched its UK Web site… According to the press release “libris customers around the world can now purchase books with their local currency. Alibris accepts …

Read moreAlibris Launches UK Site

Categories Web Globalization

Just Don’t Do It: The Art of Slogan Translation

November 14, 2006 by John Yunker

Nike tried, in vain, to translate “Just Do It” for other languages and cultures. In the end, it left the slogan as is. Brand Channel has a good article on the many challenges of translating slogans. Says globalization consultant Bert …

Read moreJust Don’t Do It: The Art of Slogan Translation

Categories Business globalization, Translation, Web Globalization

Authors Thinking Globally

November 14, 2006 by John Yunker

While J.K. Rowling may have the most global of author Web sites, you don’t have to be a billionaire author to develop one these days. Here’s an excerpt from theMiami Herald on one author’s adventures in Web globalization: Publicity departments …

Read moreAuthors Thinking Globally

Categories Vendors, Web Globalization

The Globalization of PR: Myth or Reality

February 11, 2017November 13, 2006 by John Yunker

Guest Article: By Harris Diamond, CEO Weber Shandwick The question of whether the globalization of PR is a myth or reality is easily answered: it is definitely a reality. The key question is what kind of reality is it? And …

Read moreThe Globalization of PR: Myth or Reality

Categories Business globalization, Culture, Guest Articles, Mercedes, Web Globalization

Successful Ecommerce in Four Seconds (or less)

November 7, 2006 by John Yunker

Jupiter Research and Akamai have published a free report that reminds retailers that a fast-loading Web site still matters. Says the Tekrati article, “Four seconds is the maximum length of time an average online shopper will wait for a Web …

Read moreSuccessful Ecommerce in Four Seconds (or less)

Categories Brazil, Web Globalization

Borders Enters Ireland

November 6, 2006 by John Yunker

Borders continues its global expansion with its first store in Ireland and certainly not the last. Borders now does business in six countries outside the US. Earlier this year, the company announced plans to enter the Middle East. As for …

Read moreBorders Enters Ireland

Categories Business globalization, Web Globalization

Global by Design November: Nike, ING, .asia

November 5, 2006 by John Yunker

The November issue of Global by Design is now out; subscribers can download the issue by signing in here. In this issue, we analyze Nike’s new global navigation architecture. Recently, Nike migrated from a country-oriented navigation to a language-oriented navigation, …

Read moreGlobal by Design November: Nike, ING, .asia

Categories Global By Design, Web Globalization
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