Intel’s Global/Local Advertising Campaign
The WSJ writes about Intel’s new global advertising campaign, which is being locally tailored using regionally and/or locally recognized celebrities. …
Month: September 2005
McDonald’s Scores with “McRice Burger”
The Taipei Times (by way of McChronicles) reports that McDonald’s Taiwan has sold 5 million units of its home-grown rice …
Wedgwood Adds American eCommerce Web Site
According to Internet Retailer “Waterford Wedgwood plc has launched its first online destination and first direct-to-consumer e-commerce site in the …
European Day of Languages: Sept. 26, 2005
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PG&E Launches Spanish Web Site
Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish …
SDL and Astoria Team Up For Siemens Medical Devices
Globalization services provider SDL and XML authoring software provider Astoria have partnered to help Siemens Medical Solutions save an estimated …
Read moreSDL and Astoria Team Up For Siemens Medical Devices
Think Globally; Wait Locally
The New York Times has an entertaining piece on culture and its role in how long people are apt to …
Corpse Bride En Español
I’m not sure if this is a first for Warner Brothers but it is the first time I’ve seen it. …