Adventures in web globalization, since 2002
The WSJ writes about Intel’s new global advertising campaign, which is being locally tailored using regionally and/or locally recognized celebrities. The tagline “Experience entertainment in your lap” features the likes …
The Taipei Times (by way of McChronicles) reports that McDonald’s Taiwan has sold 5 million units of its home-grown rice burger after only six months on the market. Not bad. …
According to Internet Retailer “Waterford Wedgwood plc has launched its first online destination and first direct-to-consumer e-commerce site in the U.S. for its Wedgwood china products, WedgwoodUSA.com. The site was …
Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects …
Globalization services provider SDL and XML authoring software provider Astoria have partnered to help Siemens Medical Solutions save an estimated $1 million on localization costs, according to this press release. …
The New York Times has an entertaining piece on culture and its role in how long people are apt to wait in line. The article focuses on the new Disney …
I’m not sure if this is a first for Warner Brothers but it is the first time I’ve seen it. The movie studio is running a Spanish-language ad for the …
Web usability consultant Jared Spool recently wrote about the difference between designing for “consistency” and designing for “current knowledge.” This concept has great relevance to the design of global Web …
Its name is Clay Tablet and it is focused purely on helping companies manage multilingual Web sites. It claims to have a patent-pending technology that makes the process of sending …
I just upgraded from iTunes 4 to iTunes 5 and, wouldn’t you know it, Apple changed the global navigation system. Instead of placing the link to the “global gaeway” in …
Michael Kaplan called my attention the latest Unicode fashion accessory: For those who don’t get it, that funny little question-mark character is what Mac users see when their computers don’t …
Apple has posted a list of the top 10 songs purchased from its growing list of country iTunes stores. Even if you don’t use iTunes, you can view the list …
Web localization is all about managing expectations. Patrick Hall pointed out to me yesterday that although Google offers an Amharic (www.google.com/intl/am) interface it apparently hasn’t actually indexed any Amharic content. …
The China Internet Network Information Center (CNNIC) just published a survey of the Chinese search engine market. Baidu comes out on top in market share. But Google is more popular …
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