The WSJ writes about Intel’s new global advertising campaign, which is being locally tailored using regionally and/or locally recognized celebrities. The tagline “Experience entertainment in your lap” features the likes of Seal, Tony Hawk, and Chinese celebrity Tony Leung seated …
The Taipei Times (by way of McChronicles) reports that McDonald’s Taiwan has sold 5 million units of its home-grown rice burger after only six months on the market. Not bad. More important, McDs is looking to expand its new burger …
According to Internet Retailer “Waterford Wedgwood plc has launched its first online destination and first direct-to-consumer e-commerce site in the U.S. for its Wedgwood china products, WedgwoodUSA.com. The site was designed and developed by Fry Inc.” Interestingly, Wedgwood chose to …
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Pacific Gas & Electric Company has launched a Spanish-language site for the US market. Here’s the press release The Spanish site is parked at www.pge.com/espanol. But PG&E wisely also redirects from the URL: www.pge.com/es. Also important, the English PG&E site …
Globalization services provider SDL and XML authoring software provider Astoria have partnered to help Siemens Medical Solutions save an estimated $1 million on localization costs, according to this press release. There were two interesting items in the release worth mentioning… …
The New York Times has an entertaining piece on culture and its role in how long people are apt to wait in line. The article focuses on the new Disney Hong Kong theme park, which has had experienced epic lines …
I’m not sure if this is a first for Warner Brothers but it is the first time I’ve seen it. The movie studio is running a Spanish-language ad for the new Tim Burton flic Corpse Bride in Spanish for the …
Web usability consultant Jared Spool recently wrote about the difference between designing for “consistency” and designing for “current knowledge.” This concept has great relevance to the design of global Web sites Jared writes… The problem with thinking in terms of …
Its name is Clay Tablet and it is focused purely on helping companies manage multilingual Web sites. It claims to have a patent-pending technology that makes the process of sending files to translators and getting them up onto the Web …