According to this article ICANN (The Internet Corporation for Assigned Names and Numbers) just gave the European Union the green light for using the .eu domain name. I first wrote about the new .eu domain back in October and I …
My correspondent in Australia took some pictures that illustrate the ways that Starbucks has localized itself for the market. It’s Our Shout! Translation: “It’s On Us” A Local Drink Concoction And Another… TweetShareShare
An interesting article in the Times (now locked down, I’m afraid) on the role that color is playing in social and political revolutions around the globe. The Ukraine revolution became known as the Orange Revolution. President Bush referred to the …
According to the St. Louis Post-Dispatch (my old hometown paper), Anheuser-Busch (A-B) has reason to celebrate — it just won a small victory against that tiny little Czech brewery that could: Budvar. A few months back I wrote about the …
That’s what Tekrati has to say about Nielsen//Netratings’ latest global Web usage report. Their research shows that people in the US (and a few other markets) are spending the same (or less) time online, while people in markets such as …
Read moreMaturing Internet Markets Warrant Increased Web Globalization, Says Nielsen//NetRatings
Here’s a good article on the upsides and downsides of this thing called globalization. And a few excerpts that jumped out at me: In recent years, about 100,000 software-writing jobs have moved from the U.S. to India alone, according to …
While I realize that Wal-Mart is a lightning rod for publicity, both good and bad, I’m constantly amazed at just how poorly the company manages to avoid the bad variety. Now it seems it has generated a fair amount of …
First, the bad news… According to the WSJ the EU is investigating whether iTunes overcharges UK customers. The price of a song in the UK is about 20% more than it is on the continent. And because iTunes does not …
Emerging markets are making the world a lot less easy to label In the old days of global commerce, before the Internet, an international marketing director could focus on a handful of “strategic markets” and group all of the other …
Greg Josefowicz, CEO of the Borders book chain, has looked into the future and he sees India. According to this article, the Ann Arbor-based chain is betting on international expansion to help it continue growing. The company already has stores …