Translating .com: It’s Not So Easy
John Klensin is one the original architects of the Internet. He first tackled the challenges of mulitilingual (internationalized) domain names many years ago. I interviewed him for an article in …
Month: October 2004
SDL Helps Philips Go Global Gracefully
SDL announced that it helped Philips simultaneously launch new product marketing communications materials (Web site, collateral, etc) in 29 languages using SDL software and services. I’ve only just skimmed the …
Taking Video Games Global
I recently interviewed Heather Chandler, author of The Game Localization Handbook. Game localization is much more than a niche industry these days. Today, video games may be console-based, Internet-based, and …
Voters Lost in Translation
The San Diego Union-Tribune reports that the Spanish translation of an informational “voter guide” is so poor that the election board had to trash what remaining flyers it had in …
eBay And Amazon Have The World To Thank for Their Success
eBay and Amazon both reported solid Q3 numbers. But if you dig a bit you’ll find that the growth engine behind both of these companies is non-US sales. eBay eBay …
.eu: Not Just Another Domain Name
It’s official. The Commission of the European Communities just struck a deal with EURid to begin registering the new .eu top level domain name. There is still a good four …
Briggs & Stratton Accelerates Translation
Just as “time to market” has accelerated across all industries, so too has “translation to market.” After all, you can’t promote a new product globally if the marketing collateral and …
Netflix Begins Global Expansion: First Stop – London
According to this job posting, Netflix appears to be heading toward launching a UK operation. The job ad reads “The Manager, Marketing Analysis will join the London-based team whose role …
Idiom Hiring: Plans to Double Sales in 2005
Globalization management software vendor Idiom has been on a hiring spree lately; they tell me that they plan to double revenues in ’05 and are hiring field sales and consultants …
Google Searches the World; The World Searches Google
I recently browsed through Alexa’s rankings of the most popular Web sites by language. Alexa, which is now owned by Amazon, tracks Web site popularity by means of a software …
Machine Translation Vendor Scores Funding
Language Weaver, a machine translation (MT) software developer, has announced a $4 million VC infusion. This is just another sign that MT is inching closer to real-world/commercial applications. Slowly but …
Hands-On Tips For Web Globalization
The W3C Internationalization Working Group continues to add valuable resources for those who need hands-on information regarding Web globalization. Need to learn more about internationalized domain names, bidirectional text display, …
Bowne Offers Interpretation to NHS
The NHS is the UK’s national health organization and the largest health organization in Europe. It announced recently that it would be offering multilingual phone support through Bowne Global Solutions. …
Trados Adds Content Management Partner
Trados has been on a partnering spree lately, hooking up with a growing array of content management software (CMS) providers. Overall, this is a good strategy, as every CMS application …
Banks Court Hispanic Customers; Web Sites To Follow
Up until recently, only a handful of US banks have served the Hispanic population reasonably well. But that’s all changed now that the Hispanic market is worth an estimated $700 …