What the World Wants

Very interesting article in the NY Times today about the inner workings of Google: The projected display, called Live Query, shows updated samples of what people around the world are typing into Google’s search engine. The terms scroll by in …

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News in 43 Languages

The BBC has long been the global news leader. It has also invested heavily in Web globalization — offering the news in 43 languages: Now to give you some idea of how significant an undertaking this is, most major multinational …

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Going Global Gracefully

I contributed an article to the John Rhode’s WebWord site. It’s all about the importance of the global gateway – an often overlooked and increasingly important aspect of Web globalization. I’d be curious to know what you think. TweetShareShare

Look Before You Localize

Research International just released the results of a study on global branding. I found this excerpt very interesting: Despite the growing need for localized positioning highlighted through the research, there are two groups of brands for which marketing that is …

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And Then There Were 3

The translation industry used to have four vendors that towered over everyone else: Bowne Global Solutions, Berlitz GlobalNet, Lionbridge, and SDL International. In September, Bowne bought Berlitz, and then there were three. Check out the article: Bowne translates strategy into …

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A Few Good Resources…

I wanted to highlight a few good Web resources that I’ve been reading lately: Asia Business Intelligence This is a weblog maintained by Rich Kuslan. Rich has worked and traveled throughout Asia over the years. This is important reading for …

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Translating America

Former advertising executive Charlotte Beers, now undersecretary of state for public diplomacy and public affairs, is launching a $10 million ad campaign that promotes America to the Arab world. Ads are airing on television and radio in the Middle East …

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A Web Without Web Pages?

According to Gartner, more Europeans use short messaging service (SMS) than email. Currently, 41 percent of European adults use SMS, compared to 30 percent that use the Internet/email. Increasingly, people don’t interact with the Internet (or each other) through a …

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