Adiós Inglés
According to Global Reach’s latest statistics on the use of language online, only 36.5 percent of the global online population are native English speakers.
Month: November 2002
Translation Portals and the Little Guy
A few months back I wrote an article for Multilingual Computing about large translation vendors launching translation portals. I profiled Berlitz and Bowne, and right about the time the article came out, Bowne went out and bought the Berlitz translation …
¿Habla Spanglish?
Want to irritate your Spanish and English teachers at the same time? Try a little Spanglish. Here’s a recent Associated Press article… ”Language is not controlled by a small group of academics that decide what the words are that we …
Brand Name Blunders
In a global marketplace, the odds of a new brand name offending somebody somewhere multiply significantly. Do your homework before taking a brand name into new markets. And read Steve Rivkin’s Naming Newsletter. Here’s a recent excerpt: In August 2002, …
And Europe’s Getting Bigger…
In a draft accord released early on Friday, the EU endorsed a recommendation by its executive arm, the Euroepan Commission, that the 10 candidate countries “fulfill the political criteria and will be able to fulfill the economic criteria and to …