According to Gartner, more Europeans use short messaging service (SMS) than email. Currently, 41 percent of European adults use SMS, compared to 30 percent that use the Internet/email.
Increasingly, people don’t interact with the Internet (or each other) through a traditional computer. The cellular phone has become the platform of choice in many markets. In some markets, particularly emerging markets, the phone is the only platform (because PCs are prohibitively expensive); in other markets, such as Europe, the phone is just another platform. Either way, I think we’re quickly moving away from the days of looking at Web sites as collections of pages and moving toward, well, I’m not quite sure…
