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What the World Wants

Very interesting article in the NY Times today about the inner workings of Google:

The projected display, called Live Query, shows updated samples of what people around the world are typing into Google’s search engine. The terms scroll by in English, Chinese, Spanish, Swedish, Japanese, Korean, French, Dutch, Italian – any of the 86 languages that Google tracks.

I’ve gotten a glimpse of this phenomenon because the Tower of Babel demonstration pages that I put together several months for my book now brings in people who search for “Tower of Babel” in different langauges. Near the top of the web logs are search strings like “torre de babel” and “turmbau zu babel.”

Want to increase traffic to your Web site? Translate, translate, translate…

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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