In a page borrowed from Apple’s playbook, globalization services/software vendor SDL is asking prospects to switch over to SDLX.
What is SDLX? It’s a computer-aided translation (CAT) software tool used by translators and agencies to more efficiently and more quickly manage translation. The leader in this space by a long margin is TRADOS.
And, as I written previously, it’s not easy to get companies and translation agencies to switch their CAT tools, particularly away from the market leader. That’s why I like SDL’s new Web-based campaign so much. It poses and answers the types of questions that prospects will naturally ask, like:
– Why switch?
– What companies have swtiched?
– How hard is it to switch?
My only question is will this campaign work as well for SDL as it did for Apple?