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Xiaomi

The biggest ecommerce day in November? It’s not Black Friday.

November 14, 2014November 6, 2014 by John Yunker

In China, November 11th is known as Singles Day and it has quickly become the world’s biggest day for ecommerce. Tmall, the massive ecommerce website owned by Alibaba is already promoting this day: Tmall hosts a great number of Western …

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Categories Apple, China, Retail globalization, Xiaomi

Xiaomi launches Mi.com as its global “front door”

May 1, 2014April 29, 2014 by John Yunker

I’ve long been curious how Xiaomi would take its brand name global. The name itself can be challenging for us Western speakers to pronounce, let alone spell correctly. That’s not to say the name is destined to fail, as foreign brand …

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Categories Xiaomi

Xiaomi’s global expansion plans include Malaysia, Indonesia, Thailand

April 14, 2014 by John Yunker

In January, I wrote about Xiaomi’s success in crowdsourced translation of its operating system — and how this bodes well for global expansion. Xiaomi, for those who’ve never heard of it, is a fast-growing mobile phone company in China — …

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Categories Business globalization, Web Globalization, Xiaomi

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