Localizing your website for Canada: It’s more challenging than you might think

My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the market will be easier to succeed in than more distant …

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Five reasons you should take your ecommerce global – and five reasons you shouldn’t

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The most common mistake companies make when going global is expecting …

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Is Your Website World Ready? Five tips to keep in mind…

Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to take a close at your visuals. All cultures have their …

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Tips and Best Practices for Targeting an APAC Audience (Part I)

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …

Read moreTips and Best Practices for Targeting an APAC Audience (Part I)