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Pitney Bowes

Localizing your website for Canada: It’s more challenging than you might think

January 18, 2018March 5, 2014 by John Yunker

My latest post for client Pitney Bowes on localizing for Canada. An excerpt: As they begin their global expansion, American companies often select Canada first under the assumption that the market will be easier to succeed in than more distant …

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Categories Business globalization, Web Globalization

Five reasons you should take your ecommerce global – and five reasons you shouldn’t

February 19, 2014 by John Yunker

My latest post for client Pitney Bowes on going global (or not). An excerpt — Two reasons NOT to go global: 1. You don’t have realistic expectations (and budgets). The most common mistake companies make when going global is expecting …

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Categories Business globalization, Global By Design, Pitney Bowes, Web Globalization

Going beyond stock photos to succeed locally

January 28, 2014 by John Yunker

My latest post for client Pitney Bowes includes tips for creating “world ready” visuals. An excerpt: Don’t Send the Wrong (Hand) Signal Gestures are culturally specific and, while some gestures have gone global, there are variations on these gestures and …

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Categories Business globalization, Culture, Pitney Bowes, Web Globalization

Is Your Website World Ready? Five tips to keep in mind…

December 17, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to take a close at your visuals. All cultures have their …

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Categories Business globalization, Global By Design, Retail globalization, Web Globalization

Tips and Best Practices for Targeting an APAC Audience (Part I)

October 3, 2013 by John Yunker

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …

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Categories Business globalization, China, Country Codes, Japan, Web Globalization

Pricing for good luck in Asia

July 24, 2013 by John Yunker

I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find out why here. TweetShareShare

Categories Apple, Business globalization, China, Microsoft, Pitney Bowes, Retail globalization, Web Globalization

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