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Global by Design
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Video Game Globalization

Halo 3 Puts Age Before Language

September 27, 2007 by John Yunker

The final installment of Microsoft’s best-selling game franchise Halo is now in stores everywhere. I took a moment to check out the Web site — which is probably about as …

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Categories Video Game Globalization, Web Globalization

Video Game Localization Becoming Big Business

December 6, 2005 by John Yunker

Like Hollywood studios, video game makers are upping the stakes on global launches of new products — trying to reach more markets more quickly. But to do so successfully requires …

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Categories Video Game Globalization, Web Globalization

Xbox En Español

November 25, 2004 by John Yunker

For Microsoft’s video game Halo 2 to become a global success story, the game needed to be localized for the world. Easier said that done. JBL Localization issued a press …

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Categories Translation, Video Game Globalization, Web Globalization

Xbox Globalization

November 8, 2004 by John Yunker

Here is an interesting Q&A with Peter Moore, global marketing chief of Microsoft’s Xbox. They have offered a subscription-based, online Xbox service for a couple years now and we find …

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Categories Business globalization, China, Video Game Globalization, Web Globalization

Taking Video Games Global

October 29, 2004 by John Yunker

I recently interviewed Heather Chandler, author of The Game Localization Handbook. Game localization is much more than a niche industry these days. Today, video games may be console-based, Internet-based, and …

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Categories Software Localization, Translation, Video Game Globalization, Web Globalization

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Global by Design began in 2002 and is hosted by Byte Level Research.

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