Is Pocari Sweat the next Gatorade?

It used to be that you had to travel all the way to Japan to be amused by the popular drink Pocari Sweat. The drink has been around since 1980 and is popular in a number of countries across Asia. …

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Tips and Best Practices for Targeting an APAC Audience (Part II)

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …

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Chevrolet wants a consistent global brand — hopefully a consistent website will follow

Interesting article in the WSJ (sub. required) about Alan Batey, the new global brand chief of Chevrolet. From the article: Mr. Batey says he wants to unify the brand’s strategy. “We used to operate regionally with each country or local area doing their …

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