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Is American entertainment a bellweather for other American products around the world? American multinationals must certainly hope not, based on this recent article. It seems that American studios are no …
Is American entertainment a bellweather for other American products around the world? American multinationals must certainly hope not, based on this recent article. It seems that American studios are no …
When the world loved America, American multinationals could do (almost) no wrong. Nike, Coke, McDonald’s and the rest could sell their goods practically anywhere in the world and make a …
The French children’s clothing store Jacadi is a case study in the craziness that is globalization. Here is a French store expanding into the U.S. market because its fashions are …
The EU took a big step toward becoming the world’s largest trading market, with 446 million people vs. NAFTA’s 416 million. It put 10 additional countries on the track to …
McDonald’s is about as American as apple pie, and that’s not such a good thing in parts of the world where America not in vogue. Consider the following from the …
A great article in the International Herald Tribune about Vietnam’s approach to globalization: The country’s 80 million people want their piece of global prosperity and the benefits that come from …
Ford Motor Co. is paying an “incredible penalty” for Britain’s absence from the European single currency and its UK competitiveness will be hurt if the nation does not join, the …
Internet users are expected to number 655 million worldwide by the end of 2002. That’s a 30 percent increase over the previous year, with the developing world accounting for a …
Well, it appears that McDonald’s has fallen on hard times. According to the New York Times, it is “pulling out of three countries and closing restaurants in about 10 other …
Want to know a big reason why Amazon is doing well these days? According to this article: Sales rose 33 percent to $851 million, helped by growth of some 90 …
In a global marketplace, the odds of a new brand name offending somebody somewhere multiply significantly. Do your homework before taking a brand name into new markets. And read Steve …
“With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it’s important for us to provide this valuable audience …
According to a new report by Allied Business, the translation industry is showin no signs of slowing down. They predict translation revenues will reach $9.5 billion annually by year-end 2002: …
When companies first go global, they tend to select the richest foreign markets. After all, if you want to make money abroad, you follow the money abroad. Yet this strategy …
Wal-Mart did $191 billion in revenues last year. By 2011, analysts expect it to hit $450 billion. It has more than 4,600 stores open around the world right now; it …