Expand Globally; Hire Locally
The Wall Street Journal features a good article on companies hiring locally as they expand globally. Although the article focuses on China, I suspect that it would apply to many …
Business globalization
Google Payments Stat
The Google Blog says that “over the past four years, Google has billed advertisers in 65 countries more than $11.2 billion in 48 currencies, and made payments to advertising partners …
English as a Second Language. English as a Global Language.
A few years ago I spoke with an executive at a Fortune 500 company who confidently explained why his company wasn’t translating its Web site: “The world will all be …
Wal-Mart: 15 Countries and Counting
Wal-Mart is currently doing business in 15 countries, but that number is going to grow. The company has certainly had some ups and downs overseas — ups in Mexico and …
Lowering the Language Barrier: From eBay to Dekadu
I just came across a press release from an eBay drop-off chain called QuikDrop. The release says that it will be providing translations services for sellers from English into eight …
Starbucks Takes On the World
According to this WSJ interview, the Chairman of Starbucks, Howard Schultz, says he plans to significantly increase the number of Starbucks locations in the years ahead to 30,000 (from 11,000 …
Two Barriers to Global Online Sales are Falling
For an online retailer, going global isn’t easy. That’s because retailers have to figure out how to deliver products to consumers around the world cost effectively and how to process …
Globalization Is Good for UPS
UPS just reported a very strong quarter. While US volume grew 6.2%, “internationally, average daily package volume rose 25.1% to 1.8 million a day. Export volume was again strong with …
You Say Euro; I Say Eiro
Latvia has “localized” the spelling of the euro to better fit its national language. Says this article… “The ‘eu’ diphthong is alien to the Latvian language. We don’t have such …
Amazon: Now Serving 200+ Countries
Amazon gave out some highlights from 2005 Xmas season and it looks like they had a very good quarter. What jumped out at me was that they shipped products to …
Intel’s New Logo, Via Samsung
So I read today about Intel’s new branding campaign set to launch next week during CES. I had no idea that when Intel hired Samsung marketing chief Erik Kim to …
Globalization Lessons from Sesame Street
According to this New York Times article on the globalization of Sesame Street… Last year, more than 68 percent of Sesame Street’s revenues came from income from licensing of products. …
Is This the Quarter eBay Intl. Beats eBay US?
Could eBay now be generating more revenues from outside the US than from within the US? I suspect so. If not, it’s going to be REAL close. This from the …
If It’s Feta, It’s Greek (to me)
According to the EU high court, “feta” is not a generic word; it is unique to Greece. Which means only the Greeks can make and market feta, kinda like “champagne” …
Starbucks Wins Back Brand in Russia
According to the Moscow Times, Starbucks “has regained the right to use its brand on coffee houses in Russia after a protracted legal battle with a trademark squatter who was …