I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is — money being the major reason — but I will…
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for years. But the beauty of globalization is that Buick doesn’t…
You can tell a lot about a company simply by keeping an eye on its global gateway. Here is the GoDaddy global gateway menu in March, 2014: And here it is today: From 21 locales to 42 locales in a…
It’s official. Gmail supports (to a degree) non-Latin email addresses. That is, you can receive an email from someone with a non-Latin email address, as well as send an email to such an address. You cannot (yet) setup a Google…