Managing language expectations when you can’t translate everything
I don’t know of any large company that translates all of its content into all of its target languages. I won’t go into the many reasons for why this is …
Month: August 2014
Buick: A Chinese success story
I still look at the Buick brand as something for the post-60 demographic (though I must confess that demographic doesn’t feel quite so old anymore). It’s an image Buick has been working to change for …
GoDaddy’s expanding global gateway
You can tell a lot about a company simply by keeping an eye on its global gateway. Here is the GoDaddy global gateway menu in March, 2014: And here it …
Gmail leads the global (as in non-Latin) email race
It’s official. Gmail supports (to a degree) non-Latin email addresses. That is, you can receive an email from someone with a non-Latin email address, as well as send an email …