Last post of 2013 and here are the most-popular posts published this year: How many languages should your website support? The next Internet revolution will not be in English The top 25 global websites of 2013 Transcreation is here to…
See you in 2014!
Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to take a close at your visuals. All cultures have their…
I’m optimistic about the year ahead. I base this optimism in part on discussions I’ve had this year with dozens of marketing and web teams across about ten countries. While every company has its own unique worldview and challenges, a…
Normally I like to talk about companies that have been steadily improving their global gateways. Occasionally though I encounter a company that appears to be heading in reverse. E*TRADE is heading in reverse. About two years ago, here was the E*TRADE global…
I came across an interesting story in the WSJ about how 2013 has been a slower year for weddings because of the number 13. Here’s an excerpt from the CEO of Men’s Wearhouse: Historically, we’ve seen numeric anomalies in the…