Pricing for good luck in Asia
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find out why here.
Month July 2013
The Dutch love .nl
Country codes (ccTLDs) provide local and regional “front doors” to websites. They also can be used as local brand extensions, as shown here with Amazon: Not surprisingly, country code registries are proponents of ccTLDs. But I thought this visual was…
On creating your own Web Globalization Report Card
I first published the Web Globalization Report Card about 10 years ago. Since then, a number of companies have developed their own internal Report Cards (and I’ve assisted with several). Adobe, in this excellent article on Five Golden Rules to Achieving Agile Localization,…
Taking the Great American Pastime Global
I was raised a Cardinals fan. But I don’t live in St. Louis anymore so I must follow the team virtually. Fortunately there’s the MLB mobile app. Now I can listen to the games — and Mike Shannon — in real…