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Month: March 2011

Microsoft launches a new global gateway

March 29, 2011 by John Yunker

I’m happy to see Microsoft launch a new global gateway on its home page. Here’s a detailed view: Notice how the country/region options are all nicely presented in the native languages. …

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Categories Global navigation, Microsoft

Starbucks modifies its global gateway, but problems remain

March 24, 2011 by John Yunker

I noticed recently that Starbucks had launched a new web design, probably to coincide with its newly austere logo. Unfortunately, the new global gateway didn’t improve on the old global …

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Categories Global navigation, Web Globalization, Web Globalization Report Card

Learning from the not-so-global web sites

March 16, 2011 by John Yunker

I’ve highlighted the top 25 global web sites in the 2011 Web Globalization Report Card. Now it’s time to focus on the other end of the spectrum — the 25 …

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Categories Business globalization, Web Globalization, Web Globalization Report Card

Language negotiation in a mobile world: Improving the global user experience

June 19, 2013March 13, 2011 by John Yunker

Language negotiation is the process of detecting the language setting of a web browser and responding with the matching language, if available. Companies such as Google and Facebook have used …

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Categories Apple, Global navigation, Google, iPhone, Web Globalization

Can Google Translate improve your love life?

March 10, 2011 by John Yunker

According to this Google Demo, featuring Nice Peter, it can (to a point)… [yframe url=’http://www.youtube.com/watch?v=pfTNJtOL4hM&tracker=False’] Of course, I would have ended this video differently — with a mistranslation or two. …

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Categories Google, Machine Translation

Byte Level Books is looking for authors

March 8, 2011 by John Yunker

I’m pleased to announce the formation of a new publishing imprint dedicated to “books with a world view.” To date, we’re published two books — The Savvy Client’s Guide to …

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Categories Books, Business globalization, Web Globalization

Walking through jelly

March 6, 2011 by John Yunker

Just because a global company mandates one “global” language doesn’t mean that everything will run smoothly. English is typically the global language selected, which is nice for those who were …

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Categories Business globalization, Google, Web Globalization

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