I’m happy to see Microsoft launch a new global gateway on its home page. Here’s a detailed view: Notice how the country/region options are all nicely presented in the native languages. You might wonder about how the list was sorted, with …
I noticed recently that Starbucks had launched a new web design, probably to coincide with its newly austere logo. Unfortunately, the new global gateway didn’t improve on the old global gateway. Here’s the old gateway: And here’s the latest version: …
Read moreStarbucks modifies its global gateway, but problems remain
I’ve highlighted the top 25 global web sites in the 2011 Web Globalization Report Card. Now it’s time to focus on the other end of the spectrum — the 25 web sites that scored most poorly overall. Just as you …
Language negotiation is the process of detecting the language setting of a web browser and responding with the matching language, if available. Companies such as Google and Facebook have used language negotiation with great success over the years. In the …
Read moreLanguage negotiation in a mobile world: Improving the global user experience
According to this Google Demo, featuring Nice Peter, it can (to a point)… [yframe url=’http://www.youtube.com/watch?v=pfTNJtOL4hM&tracker=False’] Of course, I would have ended this video differently — with a mistranslation or two. After all, Google Translate isn’t perfect, right? TweetShareShare
I’m pleased to announce the formation of a new publishing imprint dedicated to “books with a world view.” To date, we’re published two books — The Savvy Client’s Guide to Translation Agencies and The Art of the Global Gateway. These …
Just because a global company mandates one “global” language doesn’t mean that everything will run smoothly. English is typically the global language selected, which is nice for those who were born into it. But for most everyone else, it can …