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Month: July 2007

5 Tips for Expanding into Japan

July 25, 2007 by John Yunker

The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st. Here’s an excerpt: DON’T: Obsess about learning the language. Foreign marketers entering …

Read more5 Tips for Expanding into Japan

Categories Business globalization

eBay Going Global: International Revenues Rule

July 19, 2007 by John Yunker

First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic revenues. I had predicted 2006. I underestimated how quickly eBay’s domestic revenues would continue to grow — and for the …

Read moreeBay Going Global: International Revenues Rule

Categories Business globalization, China, Russia, Web Globalization

If The World Were 100 People…

July 16, 2007 by John Yunker

If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next would be Europe, with 12 residents, and Latin America, with …

Read moreIf The World Were 100 People…

Categories Business globalization, China, Web Globalization

Campbell Soup in Russia: Is it “Navaristy” Enough

July 13, 2007 by John Yunker

Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money from the US and just a small amount of money …

Read moreCampbell Soup in Russia: Is it “Navaristy” Enough

Categories Culture, Russia, Web Globalization

Web Localization for Russia

July 11, 2007 by John Yunker

In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia. So I’m pleased to announce our Russia Localization Report. The report is designed to be a quick read for …

Read moreWeb Localization for Russia

Categories Russia, Translation, Web Globalization

Of Kosovo and .ks

July 9, 2007 by John Yunker

Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has Russia on its side. Meanwhile, Kosovo is appealing to the …

Read moreOf Kosovo and .ks

Categories Domain names, Russia, Web Globalization

Live Earth.org: From English to Zulu

July 6, 2007 by John Yunker

I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including Chinese, Turkish, and Zulu. It appears that the languages were selected to be relevant to the locations of the concerts. …

Read moreLive Earth.org: From English to Zulu

Categories China, Languages, Translation, Web Globalization

The End of “Cookie Cutter” Globalization

July 6, 2007 by John Yunker

The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to going global. The days of slapping subtitles on US films and shipping them overseas are coming to an end. Instead, …

Read moreThe End of “Cookie Cutter” Globalization

Categories Web Globalization

Globalize! Globalize! Faster! Faster!

July 4, 2007 by John Yunker

More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international stores by 20% annually in the years ahead while keeping …

Read moreGlobalize! Globalize! Faster! Faster!

Categories Business globalization, China, Web Globalization

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