The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st. Here’s an excerpt: DONT: Obsess about learning the language. Foreign marketers entering…
First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic revenues. I had predicted 2006. I underestimated how quickly eBay’s domestic revenues would continue to grow — and for the…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next would be Europe, with 12 residents, and Latin America, with…
Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money from the US and just a small amount of money…
In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia. So I’m pleased to announce our Russia Localization Report. The report is designed to be a quick read for…
Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has Russia on its side. Meanwhile, Kosovo is appealing to the…
I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including Chinese, Turkish, and Zulu. It appears that the languages were selected to be relevant to the locations of the concerts.…
The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to going global. The days of slapping subtitles on US films and shipping them overseas are coming to an end. Instead,…
More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international stores by 20% annually in the years ahead while keeping…