5 Tips for Expanding into Japan
The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as …
Month: July 2007
eBay Going Global: International Revenues Rule
First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic …
If The World Were 100 People…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than …
Campbell Soup in Russia: Is it “Navaristy” Enough
Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both …
Web Localization for Russia
In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on …
Of Kosovo and .ks
Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia …
Live Earth.org: From English to Zulu
I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including …
The End of “Cookie Cutter” Globalization
The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to …