5 Tips for Expanding into Japan
The folks at MarketingSherpa have posted a handy article on launching a product in Japan. Check it out now as it will be locked down on July 31st. Here’s an …
Month: July 2007
eBay Going Global: International Revenues Rule
First of all, I must admit that I’m a year off on predicting when eBay’s international revenues would surpass domestic revenues. I had predicted 2006. I underestimated how quickly eBay’s …
If The World Were 100 People…
If the world’s population of 6.3 billion people were represented by just 100 people, where would they live? More than two-thirds of them would live in Asia and Africa. Next …
Campbell Soup in Russia: Is it “Navaristy” Enough
Speaking of Russia, according to the Wall Street Journal (subscription required), Campbell Soup is making a big push into both Russia and China. The company makes most of its money …
Web Localization for Russia
In April, after publishing a Web localization report for Brazil, we soon began receiving requests for a similar report on Russia. So I’m pleased to announce our Russia Localization Report. …
Of Kosovo and .ks
Last year, Montenegro became independent from Serbia and now Kosovo is making a strong push in that direction. But Serbia does not want to let go of Kosovo and has …
Live Earth.org: From English to Zulu
I visited the Live Earth Web site today and was pleased to see that the site supports eight languages, including Chinese, Turkish, and Zulu. It appears that the languages were …
The End of “Cookie Cutter” Globalization
The Wall Street Journal featured an article (subscription required) a few weeks back on Disney’s new and improved approach to going global. The days of slapping subtitles on US films …
Globalize! Globalize! Faster! Faster!
More and more US companies and Web sites are accelerating their pace of global expansion.Consider the following: According to this Reuters article, Starbucks plans to increase the number of international …