Month: April 2007
The Best Global Web Sites of 2007
UPDATE: The 2008 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2007 Web Globalization Report Card. This report — now in its fourth edition — rates how successfully companies develop Web sites for …
Web Globalization and the Bottom Line (continued)
Okay, so I’ve written about Google and eBay are how they’ve hugely benefited from investing in Web globalization. That’s all fine and good, but what does this mean for a company that manufacturers and sells physical goods globally? Where’s the …
Web Globalization and The Bottom Line
What’s the ROI of Web globalization you ask? Let’s take a look at two recent earnings announcements from Google and eBay, two major bellweathers of the virtual global economy. Let’s begin with Google, whose main revenue engine Adwords has been …
The Web Globalization Report Card 2007
Is just about ready for publication. You can see which companies are included in this year’s report here. This has been a particularly exciting report to write because there are some very clear trends developing. There are also a few …
Web Globalization and the Marketing Executive: A New Report
Byte Level Research and MarketingSherpa recently polled 2,000 executives on their Web globalization activities and plans. We asked what executives are spending on Web globalization, what languages their Web sites support — what languages they planned to add. We asked …