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Month: October 2006

Happy Bilingual Holidays!

October 25, 2006 by John Yunker

Toys ‘R’ Us has released its top 5 toy trends for the 2006 holiday season and trend number two was nice to see… Trend #2: Bilingual Toys Catering to the growing demand for products that promote dual language skills among …

Read moreHappy Bilingual Holidays!

Categories Languages, US Hispanic Market, Web Globalization

The Transcultural CEO

October 25, 2006 by John Yunker

Quote from the dean of INSEAD, Frank Brown: “The world’s next generation of leaders must have transcultural skills. They need to have an appreciation and understanding of cultures, and know, for instance, how to relate and behave when they walk …

Read moreThe Transcultural CEO

Categories Business globalization, Culture, Web Globalization

Starbucks Coming to Russia

October 24, 2006 by John Yunker

Last year Starbucks successfully defended its brand name in Russia. Now the company is preparing to cash in on its brand name. According to Starbucks Gossip, “Moscow’s second Starbucks (the first one works in the U.S. embassy) is to be …

Read moreStarbucks Coming to Russia

Categories Business globalization, Russia, Web Globalization

Google’s International Revenues Gain Momentum

October 22, 2006 by John Yunker

Google’s revenue engine, Google Adwords, is available in more than 40 languages, so it’s not surprising to see Google’s international revenues growing so quickly. But this rate of growth is actually gaining momentum. According to Google’s Q3 earnings release last …

Read moreGoogle’s International Revenues Gain Momentum

Categories Google, Web Globalization

Greetings from Punta Tombo!

October 21, 2006 by John Yunker

Below are pictures from the world’s largest Magellanic penguin colony, located at Punta Tombo, Argentina. They were taken during a one-week volunteer trip in 2006. And hardly a week goes by that I don’t think about it. The trip inspired …

Read moreGreetings from Punta Tombo!

Categories Web Globalization

Nike Launches a Splash Global Gateway

October 4, 2006 by John Yunker

Nike has launched a new Web site design and, with it, a splash global gateway… I don’t have time tonight to dig more deeply (I’m packing for an extended trip). When I return, I will spend some time on the …

Read moreNike Launches a Splash Global Gateway

Categories Web Globalization

You Don’t Know Jack: The Case for Controlled Vocabulary

October 3, 2006 by John Yunker

The Rockley Bulletin features a great article on the importance of using controlled vocabularies, particularly for documentation. The article cites a customer support call in which the word “jack” is cause for confusion on both ends of the line. The …

Read moreYou Don’t Know Jack: The Case for Controlled Vocabulary

Categories Culture, Languages, Translation, Web Globalization

European Ecommerce Beyond Borders

October 3, 2006 by John Yunker

According to the Eurobarometer survey, Europeans are getting much more comfortable shopping online, but not necessarily shopping beyond borders. Roughly half of all Europeans with a computer have shopped online, but only 6% have shopped outside of their home markets. …

Read moreEuropean Ecommerce Beyond Borders

Categories Business globalization, Web Globalization

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