Translating Government for the Web
I contributed an op-ed piece to the Boston Globe. They published it yesterday, and I’d love to hear what you think. Here’s an excerpt… Former advertising executive Charlotte Beers, now …
Month: December 2002
Global Web Services
Web services, should it become a global success story, will require modifications along the way. The Web Services Internationalization Task Force will be instrumental to its success. Here’s an interesting …
Seasons Greetings
Afrikaans> Een plesierige kersfees Arabic> I’D MIILAD SAID OUA SANA SAIDA Armenian> Shenoraavor Nor Dari yev Pari Gaghand Azeri> Tezze Iliniz Yahsi Olsun Basque> Zorionak eta Urte Berri On! Bohemian> …
Translating Fashion
The French children’s clothing store Jacadi is a case study in the craziness that is globalization. Here is a French store expanding into the U.S. market because its fashions are …
Another Country, Another Domain Name
From .ar (Argentina) to .za (South Africa), there are more than 100 country code top level domain names (ccTLDs) out there just ready for the taking. And many people have …
China’s Biggest Export
It was Air Jordan that helped the NBA go global. Now it seems the NBA is taking a more localized approach to globalization, one player and one country at at …
The EU: Bigger and Better
The EU took a big step toward becoming the world’s largest trading market, with 446 million people vs. NAFTA’s 416 million. It put 10 additional countries on the track to …
What’s the #3 Language in Canada?
If you didn’t grow up speaking English or French in Canada, you most likely spoke Chinese, according to new census data released on Tuesday. Statistics Canada reported the number of …
@ By Any Other Name
French is such a rich language that it now has, by state decree, two words for “@” — the “at” sign that has become a worldwide symbol for the Internet …
When Brand and Country Collide
McDonald’s is about as American as apple pie, and that’s not such a good thing in parts of the world where America not in vogue. Consider the following from the …
Nueva York
Language never stands still, particularly in NYC: “When you think that the United States is the fifth largest Spanish-speaking nation in the world and New York has more Spanish speakers …
Go-slow Globalization
A great article in the International Herald Tribune about Vietnam’s approach to globalization: The country’s 80 million people want their piece of global prosperity and the benefits that come from …