Web localization in the Year of the Sheep

starbucks_chinese_giftcard

I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat).

Like this gift card from Starbucks China:

starbucks_chinese_giftcard

And this  hero image on the Microsoft China home page:

microsoft-year-of-sheep

And Nike has put together a color-appropriate assortment of products:

nike-chinese-new-year

Happy New Year!

chompers

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Author: John Yunker

John co-founded Byte Level Research in 2000 and is author of The Web Globalization Report Card. He also co-founder of Ashland Creek Press.

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