The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage of this holiday. And, yes, lots of celebratory red! Let’s…
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When looking at Asia, look beyond China, Japan and South Korea…
Historically, when a Western company planned its Asian expansion strategy, it primarily focused on three markets (or fewer): China, Japan and South Korea. Today, any company with eyes on Asian expansion should not limit itself to these three markets. There…