Tips and Best Practices for Targeting an APAC Audience (Part II)

Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …

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When localizing social content for China, think beyond Facebook and Twitter

So your company is successful on Facebook. And Twitter. And now you want to expand your social reach into China. Well, you can pretty much forget Facebook and Twitter, because these services are blocked. Instead, you’ll need to focus on …

Read moreWhen localizing social content for China, think beyond Facebook and Twitter