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Europe

Translating for digital businesses: Multilingualism as a factor for business success

December 1, 2020 by John Yunker

My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!

Categories Business globalization, Culture, Global Marketing, Languages, Machine Translation, Retail globalization, Translation, Video, Web Globalization

New report illustrates how country codes enable diversity in languages on the internet

July 15, 2019July 8, 2019 by John Yunker

Thanks to a heads-up from Ali at CircleID, I discovered a new report by Oxford Information Labs (sponsored by the Council of European National Top-Level Domain Registries. The Council of …

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Categories Brand TLDs, Countries, Domain names, Languages, Web Globalization, Web Globalization Report Card

Who needs BRIC when you have the Blue Banana?

May 12, 2015 by John Yunker

Perhaps it’s human nature (or perhaps just savvy marketing) to think up new and unique ways of organizing our world. BRIC (Brazil, Russia, India, China) is one popular grouping. And did you …

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Categories Business globalization

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