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Bit.ly

The dangers of building a brand on a tenuous country code

April 4, 2011 by John Yunker

About two years ago I wrote with concern about Bit.ly’s use of Libya’s country code. I noted that It’s always important to keep in mind that a company can’t “own” a domain the way it owns real estate. Now it appears that companies that …

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Categories Country Codes

Bit.ly Pro is great news for ccTLD owners

April 15, 2010 by John Yunker

Country code registrars around the world must have been smiling when Bit.ly announced its new enterprise service Bit.ly Pro. For $995 per month a company can leverage Bit.ly’s platform to support its own custom URL. (UPDATE: You can get Bit.ly …

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Categories Country Codes

Bit.ly is leaving Libya for the islands

September 10, 2009 by John Yunker

So Bit.ly has launched an even shorter URL: J.mp. You can’t get any shorter than this, at least not until we see single-digital TLDs. I can’t help but wonder if this new URL is a sign that Bit.ly is planning …

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Categories Business globalization, Country Codes, Domain names

What does Libya have in common with Twitter? Ask Bit.ly

August 8, 2009 by John Yunker

Bit.ly, the URL shortener now used by Twitter, is not the first company to craft its name out of a county code top-level domain (ccTLD). But Bit.ly does appear to be the first company to do so with the Libyan …

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Categories Country Codes, Domain names

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