Going Global Gracefully

A great quote from an interview with Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: Multinationals based in developed countries as well as emerging market -based companies face a tension between ambition and …

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Have you localized your error messages?

While trying (and failing) to buy an iPhone this morning, I’ve encountered three different error screens. Here’s my favorite: I seriously doubt that “Oops!” has been localized for different markets. In fact, many companies overlook the localization of error messages. …

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