Month June 2010

Going Global Gracefully

A great quote from an interview with Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: Multinationals based in developed countries as well as emerging market -based companies face a tension between ambition and…

LAN Airlines and its local Twitter feed

LAN Airlines is trying to expand its US presence. I’ve flown the airline once — back when it was known as LAN Chile. I received an email from them last week in which they promoted their new Twitter page: What I…

Have you localized your error messages?

While trying (and failing) to buy an iPhone this morning, I’ve encountered three different error screens. Here’s my favorite: I seriously doubt that “Oops!” has been localized for different markets. In fact, many companies overlook the localization of error messages.…