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Month: June 2003

New Generation Latinos

June 15, 2003 by John Yunker

Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium. In the past two weeks alone we’ve seen two important new Web …

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Categories Business globalization, US Hispanic Market, Web Globalization

Retailers Awaken to Spanish Speakers

June 2, 2003 by John Yunker

According to this article in USA Today, U.S. retailers are finally waking up to lucrative – and growing – market right under their noses: Hispanics. AOL, Nissan, and Office Depot have all launched – or are launching – Spanish-language sites. …

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