June 2003 – Global by Design

New Generation Latinos

June 15, 2003 by John Yunker

Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium. In the past two weeks alone we’ve seen two important new Web …

Retailers Awaken to Spanish Speakers

June 2, 2003 by John Yunker

According to this article in USA Today, U.S. retailers are finally waking up to lucrative – and growing – market right under their noses: Hispanics. AOL, Nissan, and Office Depot have all launched – or are launching – Spanish-language sites. …