Month June 2003

Business globalization, US Hispanic Market, Web Globalization

New Generation Latinos

Corporations, anxious for growth, are increasingly opening their eyes to the U.S. Latino market — a market that now has its own Web site: New Generation Latino Consortium. In the past two weeks alone we’ve seen two important new Web…

John Yunker
June 15, 2003

Web Globalization

Retailers Awaken to Spanish Speakers

According to this article in USA Today, U.S. retailers are finally waking up to lucrative – and growing – market right under their noses: Hispanics. AOL, Nissan, and Office Depot have all launched – or are launching – Spanish-language sites.…

John Yunker
June 2, 2003