Global Help Wanted
Despite the gloomy economic climate, there is a growing need for employees who have strong cultural and linguistic skills. The days of “Webmaster Wanted” job ads are beginning to give …
Month: February 2003
English Marches Eastward
An article in EU Business documents the decline of Russian instruction in Central and Eastern Europe and the rise of English instruction. Here’s an excerpt: Russian, which was obligatory under …
Must-Read Book: “Another One Bites the Grass”
I recently finished reading Another One Bites the Grass: Making Sense of International Advertising Yes, I know the title is a bit odd. Yet whether you create global advertisements, businesses, …
Cultural Clusters
Here’s an interesting article about a recent study by George Barnett, professor of communication at the University of Buffalo. According to the study: …the decades-long tendency toward Internet dominance by …