February 2003 – Global by Design

Global Help Wanted

February 18, 2003 by John Yunker

Despite the gloomy economic climate, there is a growing need for employees who have strong cultural and linguistic skills. The days of “Webmaster Wanted” job ads are beginning to give way to “International Webmaster Wanted” ads. Consider the following: Google …

English Marches Eastward

February 15, 2003 by John Yunker

An article in EU Business documents the decline of Russian instruction in Central and Eastern Europe and the rise of English instruction. Here’s an excerpt: Russian, which was obligatory under communist rule, has since 1989 faded away and has been …

Must-Read Book: “Another One Bites the Grass”

October 24, 2018February 9, 2003 by John Yunker

I recently finished reading Another One Bites the Grass: Making Sense of International Advertising Yes, I know the title is a bit odd. Yet whether you create global advertisements, businesses, or Web sites, you should read this book. Author Simon …

Cultural Clusters

February 8, 2003 by John Yunker

Here’s an interesting article about a recent study by George Barnett, professor of communication at the University of Buffalo. According to the study: …the decades-long tendency toward Internet dominance by the United States, Canada and Western Europe may be changing …