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Month: January 2013

Are you playing favorites with your global gateway?

March 31, 2013January 31, 2013 by John Yunker

This is nothing new to regular readers of this blog, but I visited another fairly major website recently that used the following global gateway: I always cringe when I see this. Showing favoritism for one country over others is never …

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Categories Books, Global navigation

Walt Whitman: I Sing of Myself in Nine Languages

March 31, 2013January 15, 2013 by John Yunker

I came across a great resource on Walt Whitman’s epic poem Song of Myself. This website intends to present Whitman’s poem in its entirety, along with commentary, in an impressive nine languages. It is the product of a partnership between the International Writing …

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Categories Languages, Translation, Web Globalization

Transcreation is here to stay

March 31, 2013January 3, 2013 by John Yunker

In 2005, I wrote transcreation is gaining momentum. I predicted that we’d see a lot more use of this word in the years ahead. Why? Because “translation sounds like a commodity; transcreation sounds like a service.” So here we are …

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Categories Business globalization, Transcreation, Translation

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Popular Posts

BellSouth Targets Hispanic Consumers Online
Global Web Services
World Bank Adds Arabic Web Site (Finally)
Global Brands Don’t Always Start Out That Way
Beware The Globalization Bubble
China: 80 Million Internet Users And Just Getting Started
Machine Translation Vendor Scores Funding

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