If Russians are wary of Cyrillic domains, who’s buying them?

About a year ago, the NY Times ran an article with the headline: Russians Wary of Cyrillic Web Domains.

As someone who has long been bullish on the future of internationalized domain names (IDNs), I caught a fair amount of grief once this story broke.

So when I see this evening that 460,000 Cyrillic domains (.рф) have been registered in the first five days, I feel somewhat vindicated.

Somewhat, because I believe more than half of these registrations are from squatters. Maybe as many as 75%.

Still, even if we assume 350,000 registrations will just sit there awaiting a higher bid, that would leave another 100,000 destined to be put into use sooner than later. And that alone is a respectable number. Keep in mind that there are only 3 million .ru domains — in all — registered.

Could it be that Russians are excited about Cyrillic domains?

President Mednevedev has his domain working: президент.рф.

As does Russia’s largest mobile carrier: МТС.рф.

What do you think?

John Yunker
John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.

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