Intel’s New Logo, Via Samsung
So I read today about Intel’s new branding campaign set to launch next week during CES. I had no idea that when Intel hired Samsung marketing chief Erik Kim to take over their branding that he would bring his love …
Month: December 2005
A Few Global Gateways
Yesterday I mentioned how 2005 was a big year in the evolution of the “global gateway.” As proof of this, here are three splash global gateways that did not exist 16 months ago. Everywhere I look I’m finding more and …
Predicting 2006: From eBay to .EU
2006 is a few days away and I can’t resist looking into my crystal ball to see what the year holds for all of us in the Web globalization industry. But before reading my take on the year ahead, let’s …
Chinese as a Second Language
According to my local paper, Chinese language instruction is hot: “I tell you, this Chinese fever is on again,” Wong-Avery said. “Everyone knows it will be one of the most used languages in the world.” Even China is having trouble …
Is eBay Losing China?
According to Shanghai Daily eBay is dropping its fee for online stores, matching competitor Taobao.com‘s free offering. Says the article: Now why would eBay China do this? According to the article, eBay China is hosting just 10,000 cyber stores as …
China: We’re Number Four!
According to Business Week, China might soon revise GDP upwards by a whopping 20%. Says the article: That would make China the world’s fourth-largest economy, suddenly overtaking Italy, France, and Britain. And it would peg the mainland’s output at 18% …
An Inside Look at the Globalization of Windows
Robert Scoble has taped an interesting interview with Michael Kaplan, who’s the technical lead in charge of the globalization of the upcoming Windows Vista OS. If you’ve got a half hour to spare, it’s worth a watch. It gets a …
Globalization Lessons from Sesame Street
According to this New York Times article on the globalization of Sesame Street… Last year, more than 68 percent of Sesame Street’s revenues came from income from licensing of products. Japan started its own version of “Sesame Street” last year, …
A New Globalization Blog: Found in Translation
Ryan Coleman, CTO of Clay Tablet, writes a blog about the globalization industry called Found in Translation. I just found it today, although he’s been publishing it since October. I’m glad to see it and, while reading it, I wondered …
Is This the Quarter eBay Intl. Beats eBay US?
Could eBay now be generating more revenues from outside the US than from within the US? I suspect so. If not, it’s going to be REAL close. This from the Wall Street Journal: Though its domestic business continues to expand, …
.eu Off to a Strong Start
It is only just the “sunrise” period for registering the new .EU domain and already it looks to be doing well. This article claims more than 80,000 registrations in the first two hours. It sounds like many of these are …
Video Game Localization Becoming Big Business
Like Hollywood studios, video game makers are upping the stakes on global launches of new products — trying to reach more markets more quickly. But to do so successfully requires a signficant investement in product localization. Video game maker EA …
China’s Evolving Cell Phone Culture
This is a great Wall Street Journal article on China’s culture and how it relates to technology — primarily voice mail. An excerpt: Many Chinese who have worked for inefficient, state-owned companies may not comprehend the idea of being obligated …
If It’s Feta, It’s Greek (to me)
According to the EU high court, “feta” is not a generic word; it is unique to Greece. Which means only the Greeks can make and market feta, kinda like “champagne” in France. Here’s the article and an excerpt: Despite its …
Reebok en Español para Estados Unidos
According to Internet Retailer Reebok has just launched a Web site for the US Hispanic market: Barrio Rbk. I’m clearly not in the target demographic as the site just annoyed the heck out of me. Why is it that shoe …