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Month: April 2004

The Rebirth of Web Globalization

April 27, 2004 by John Yunker

Although the Web globalization industry has been around for half a decade, it is still very much in its infancy. The past few years have been particularly challenging for those executives in charge of global Web sites, as budgets have …

Read moreThe Rebirth of Web Globalization

Categories Business globalization, Web Globalization

Siemens and Translation: Outsourcing vs. Insourcing

April 25, 2004 by John Yunker

Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation agency? Ask any translation vendor and they will passionately tell …

Read moreSiemens and Translation: Outsourcing vs. Insourcing

Categories Business globalization, Translation, Web Globalization

Krispy Kreme Going Global

April 15, 2004 by John Yunker

While Krispy Kreme continues its seemingly slow migration across the US (Boston only recently saw its first location), it is aggressively expanding outside the US. It already has stores in Australia, the UK and Canada, and recently opened a store …

Read moreKrispy Kreme Going Global

Categories Business globalization, Web Globalization

Hispanic Histrionics

April 12, 2004 by John Yunker

According to Samuel Huntington, in Foreign Policy Magazine, the “unprecedented inflow of Hispanic immigrants threatens to divide the United States into two peoples, two cultures, and two languages. Unlike past immigrant groups, Mexicans and other Latinos form their own political …

Read moreHispanic Histrionics

Categories Culture, US Hispanic Market, Web Globalization

World’s Largest Translation Agency Is Getting Larger

April 8, 2004 by John Yunker

The BBC writes about the expanding translation demands of an expanding European Union. When 10 additional countries join the European Union on May 1st, they bring with them the demands of translating and interpreting nine additional languages. This is on …

Read moreWorld’s Largest Translation Agency Is Getting Larger

Categories Translation, Vendors, Web Globalization

Heed the Body Language Lady

April 7, 2004 by John Yunker

Here’s an entertaining CNN article about the inherent risks of extending humor across cultures. For example, according to the Body Language Lady… A smile, often the best ice breaker, is not necessarily a sign of approval, said Wood, also known …

Read moreHeed the Body Language Lady

Categories Culture, Web Globalization

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