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Month: April 2004

The Rebirth of Web Globalization

April 27, 2004 by John Yunker

Although the Web globalization industry has been around for half a decade, it is still very much in its infancy. The past few years have been particularly challenging for those …

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Categories Business globalization, Web Globalization

Siemens and Translation: Outsourcing vs. Insourcing

April 25, 2004 by John Yunker

Large companies are in a constant state of flux about how to best manage translation. Should they do the work in house or should they outsource it to a translation …

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Categories Business globalization, Translation, Web Globalization

Krispy Kreme Going Global

April 15, 2004 by John Yunker

While Krispy Kreme continues its seemingly slow migration across the US (Boston only recently saw its first location), it is aggressively expanding outside the US. It already has stores in …

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Categories Business globalization, Web Globalization

Hispanic Histrionics

April 12, 2004 by John Yunker

According to Samuel Huntington, in Foreign Policy Magazine, the “unprecedented inflow of Hispanic immigrants threatens to divide the United States into two peoples, two cultures, and two languages. Unlike past …

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Categories Culture, US Hispanic Market, Web Globalization

World’s Largest Translation Agency Is Getting Larger

April 8, 2004 by John Yunker

The BBC writes about the expanding translation demands of an expanding European Union. When 10 additional countries join the European Union on May 1st, they bring with them the demands …

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Categories Translation, Vendors, Web Globalization

Heed the Body Language Lady

April 7, 2004 by John Yunker

Here’s an entertaining CNN article about the inherent risks of extending humor across cultures. For example, according to the Body Language Lady… A smile, often the best ice breaker, is …

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Categories Culture, Web Globalization

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