Opportunism, Thy Name is Spanish

From Verizon Wireless to Office Depot, executives have finally awakened to the importance of the Spanish-speaking market within the US. Consider the following stats, compliments of The Cobalt Group: The US Hispanic population is the fastest-growing demographic group in the …

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Words Without Borders

The NY Times published an article yesterday about a relatively new literary journal that publishes only translated prose. It is called Words Without Borders: www.wordswithoutborders.org. Why is such a journal important? As the journal itself notes: Few literatures have truly …

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The Globalization of Autodesk

The San Francisco Chronicle recently interviewed with Carol Bartz, chairman, president, and chief executive officer of Autodesk. Clearly, this is one company commited to taking full advantage of globalization — be it through offshoring jobs or selling products around the …

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