We received a press release this week from DURA Automotive Systems regarding their Web globalization efforts. Here is an excerpt: With locations in more than 14 countries, Web-based communication transcending the barrier of language is critical for DURA Automotive Systems.…
The Wall Street Journal recently interviewed Starbucks CEO Orin Smith about the company’s experiences in new markets. I was impressed by Smith’s candor. Starbucks is learning the hard way what most American-based companies are learning the hard way — that…
The Reveries Web site has an interesting piece on Whirlpool and its localization efforts in Latin America. Apparently the company has had great success in Brazil by creating a low-cost “people’s washer” with features unique to the marketplace. Here’s an…
The upstart voice over IP (VoIP) telecoms operator Vonage just launched a Spanish-language Web site: Here’s a press release excerpt: “Vonage is pleased to present a Spanish translation website as well as a team of Spanish speaking representatives to better…