Web Site Review: Dura Automotive
We received a press release this week from DURA Automotive Systems regarding their Web globalization efforts. Here is an excerpt: With locations in more than 14 countries, Web-based communication transcending …
Month: December 2003
Starbucks in Strange Lands
The Wall Street Journal recently interviewed Starbucks CEO Orin Smith about the company’s experiences in new markets. I was impressed by Smith’s candor. Starbucks is learning the hard way what …
Localized Washing Machines
The Reveries Web site has an interesting piece on Whirlpool and its localization efforts in Latin America. Apparently the company has had great success in Brazil by creating a low-cost …
Vonage: Voice Over Español
The upstart voice over IP (VoIP) telecoms operator Vonage just launched a Spanish-language Web site: Here’s a press release excerpt: “Vonage is pleased to present a Spanish translation website as …