Chinese Hoops
According to a recent press release, last year more than 15 NBA teams incorporated Asian American marketing efforts into their …
Month: October 2003
eBay’s Global Plans
InternetNews featured a brief article on eBay’s expansion plans. It includes a great quote from an industry analyst: “Globalization is …
Global Brands Don’t Always Start Out That Way
The executives at Wal-Mart may be accused (and guilty) of many bad things, but I have to give them credit …
Realnames Rises in Korea
Remember Realnames – the company that promised to eliminate the need for URLs forever? With their system you needed only …
Global Gender Gaps
The Pew Research Center has released an interesting study about the differences between men and women around the globe. One …
General Motors Does it Again
The brain trust that is General Motors will have to rename its latest brand, the Buick LaCrosse for its Canadian …
I’m Loving It
McDonald’s has a new slogan “I’m Loving It.” I’m not fan of the slogan – and am not sure McDonald’s …
Would You Like Fries With Your Greek Mac?
In 2001, the McDonald’s in Greece launched the “Greek Mac.” The Greek Mac consists of two burgers wrapped in a …