A Brand By Any Other Name
A great interview with Andy Chuang of Goodcharacters.com in Fresno, California. His company specializes in Chinese naming and linguistic evaluation. The interview was conducted by Steve Rivkin; here’s an excerpt: …
Month: October 2002
Language is Power; Power is Language
According to a Sept. 28th article in the Economist, tensions between French and Dutch speakers in Belgium has been flaring up. Apparently, in the region around Brussels, French-speaking Walloons and …
Globalization of Beauty
In this NY Times article, thin is becoming beautiful in a country where just the opposite had been the case. Another reason to hate globalization, unless of course, you’re thin.
Of Flags and Gateways
When designing a global gateway – you generally want to avoid flags. After all, what flag would you use to represent Spanish? And what language would the flag for Switzerland …