Be Kind: It’s not easy creating a global brand name
From The Wall Street Journal interview with the founder of KIND Snacks: WSJ: Kind recently became the subject of a trademark battle with Italy’s Ferrero SpA, a $10 billion candy …
From The Wall Street Journal interview with the founder of KIND Snacks: WSJ: Kind recently became the subject of a trademark battle with Italy’s Ferrero SpA, a $10 billion candy …