John Yunker
¿Habla Spanglish?
Want to irritate your Spanish and English teachers at the same time? Try a little Spanglish. Here’s a recent Associated Press article… ”Language is not controlled by a small group …
Brand Name Blunders
In a global marketplace, the odds of a new brand name offending somebody somewhere multiply significantly. Do your homework before taking a brand name into new markets. And read Steve …
And Europe’s Getting Bigger…
In a draft accord released early on Friday, the EU endorsed a recommendation by its executive arm, the Euroepan Commission, that the 10 candidate countries “fulfill the political criteria and …
BellSouth Targets Hispanic Consumers Online
“With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it’s important for us to provide this valuable audience …
Advertising America
According to this recent NY Times article, the State Department is launching an ad campaign to promote “American values” to the Muslim world: Special efforts will be made to give …
Sizing the Translation Industry
According to a new report by Allied Business, the translation industry is showin no signs of slowing down. They predict translation revenues will reach $9.5 billion annually by year-end 2002: …
Con Artist.scot
Registering top-level domain names can be a little confusing. There are country-code domain names (TLDs), like .de for Germany and .jp for Japan, and then there are the generic TLDs, …
Going Global Gracefully
When companies first go global, they tend to select the richest foreign markets. After all, if you want to make money abroad, you follow the money abroad. Yet this strategy …
Language and Health Care
“Language is among the top three barriers to adequate health care, said Fred Hobby, director of the project and chief diversity officer at GHS. So with a $1 million grant …
Will Wal-Mart Ever Stop Growing?
Wal-Mart did $191 billion in revenues last year. By 2011, analysts expect it to hit $450 billion. It has more than 4,600 stores open around the world right now; it …
Spanish America
More than 10% of American residents now speak only Spanish at home, up from 7.5% in 1990, according Bill Frey, a senior fellow in demography at the Milken Institute. He …
The Great Global Safety Net
UPS is like a lot of American multinationals – its international business is not the core source of revenues, but is an increasingly vital source of revenues. This week, UPS …
Languages Living Together
After reading about languages doing battle in Romania, it’s nice to see that languages can coexist in Lebanon: Lebanon, a former French mandate country, is a good illustration of how …
No more “hot dogs” in Romania?
It’s not official yet, but there’s an interesting law in the works in Romania: It still awaits legal fine-tuning and presidential approval, but as it stands now, it dictates that …
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