BellSouth Targets Hispanic Consumers Online

“With more than 42.5 million people of Hispanic descent in the United States, representing nearly 15 percent of the entire population, it’s important for us to provide this valuable audience with the choice of receiving BellSouth’s high-quality services either in English or Spanish,” said Tim Hill, director of Portal Services for BellSouth. “Our new Spanish portal has customized content specific to this audience with up-to-the-minute news and a simple, easy-to-use interface – all in Spanish.”

Here’s the press release.

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