Who is Dr. Simi?
I was asking myself that recently and found out here.
Dr. Simi is the mascot of Farmacías Similares, the world’s second-largest pharmacy chain. It has over 9,000 locations in Mexico and several hundred in Colombia and Chile.
And Dr. Simi is in the US now — and doing so (via website at least) the right way.
Seen here, Dr. Simi uses the .us country code.

It’s funny how many non-US companies make smart use of this country code and how few native-US companies are even aware that the country code exists.
To learn what companies do the best job of supporting country codes, check out the 2025 Web Globalization Report Card.