.uk says goodbye to .eu

Looks like it’s time I update my European Union map, removing a key country code:


Brexit underscores a point I’ve made over the years — that country codes are more relevant to users than regional domains, namely .eu.

A number of companies use .eu to support regional websites, but Brexit illustrates the inherent risks. A safer approach is to register country codes and support more targeted websites.

These are interesting times.

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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