Web sites go black in China

If you visit the .com pages of Microsoft, Nokia, Sony, Apple, and Amazon, you’ll see the usual bursts of color and promotional elements — that is, business as usual.

But if you visit the Chinese home pages of these five companies, you’re going to see the following:

Microsoft China home page

Nokia China

Sony China

Apple China

Amazone China

Although white more commonly signifies death and mourning in China, black is a more effective way of expressing grief on the white background of a Web page.

Google China and Baidu have turned their logos black as well.

It’s just a shame more of the world won’t see these sites — as I found them quite moving. Everything about China seems to be beyond comprehension, including, unfortunately, this earthquake.

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