The fine folks at Multlingual Search have published a report on the state of the search engine markets in more than a dozen countries.
This report is a quick read and, best of all, it’s free. You can download it here.
The most interesting takeaway is something I’ve been writing about on this blog — that while Google is by far the leading search engine globally, it still does not lead in a number of key markets, namely China, Russia, Estonia, Czech Republic, and South Korea.
According to this report, Google did not even make the list of top three search engines in South Korea; I’m wondering if Google’s recent redesign of its Korea site is beginning to help it make up ground.
Somewhat related is a new press release from comScore that “found that more than 750 million people age 15 and older or 95 percent of the worldwide Internet audience conducted 61 billion searches worldwide in August, an average of more than 80 searches per searcher.”
Here is the breakdown of these searches by region:
