Google Adwords in Emerging Markets
Adwords is Google’s revenue engine. Advertisers pay to be included on Google’s search engine results page as well as on targeted Web sites that host Google ads, ranging from personal …
Month: March 2006
SDL Launches LSP Directory: Nice Idea; Poor Execution
SDL announced today the launch of the LSPZone, an online directory of translation agencies who support Trados/SDL products. While I like the idea of having such a site, the execution …
Will The Economist Become Too American?
The Economist has just made its US editor John Micklethwait the new editor-in-chief. According to this NYT article the promotion will result in greater coverage of the US market… The …
VW Offends Locally With New Billboard Ad
First, here is a picture of the billboard in question: According to the WSJ, VW was using this billboard to pitch its new GTI to young, bilingual Hispanics. But it …
IBM Looks Into the Future and Sees Language Analysis Systems; What Else Does it See?
IBM announced today that it is acquiring Langauge Analysis Sytems (LAS). I interviewed LAS co-founder and CEO Jack Hermansen just a few weeks ago for the March issue of Global …
OmniLingua Selected by Siemens Medical Solutions
With so much going on with translation giants SDL and Lionbridge, it’s nice to cover the not-so-gigantic players from time to time. Take OmniLingua. This privately owned firm has been …
China’s Translation Demand Curve
The Chinese blog Better Localization has an interesting story about a recent Chinese TV program that took a few multinationals to task (KLM and IKEA) for not providing Chinese-language documentation. …
MySpace China?
According to China Stock Blog, MySpace appears close to going global. Says the blog… Co-founder and Chief Executive Officer Chris DeWolfe, speaking at an Internet conference in San Francisco on …
Lowering the Currency Exchange Barrier
I’ve shopped online from overseas retailers on and off (mostly off) for about two years now. While the larger companies provide currency in US dollars, the smaller companies do not. …