Posted on

What’s Worrying Global Executives

TRADOS recently held a globalization summit in France with attendees from companies such as SAP, VERITAS, FedEx, Credit Suisse, Monster, GlaxoSmithKline, HP, Intel, Symantec, World Health Organization, and Cisco Systems.

According to the press release, executives identified their top five most important global business issues, in order of importance:

    (1) reducing time needed to launch products and campaigns in world markets
    (2) increasing customer satisfaction in world markets
    (3) reducing globalization costs
    (4) expanding into new markets
    (5) controlling multinational brands

Interestingly, every one of these issues can be at least partly addressed by an effective global Web site.

(Visited 20 times, 1 visits today)
John Yunker
John is co-founder of Byte Level Research and author of . He has published 14 annual editions of The Web Globalization Report Card and is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

Latest posts by John Yunker (see all)

One thought on “What’s Worrying Global Executives

  1. And, every one of these issues also can be partly addressed by an effective people strategy!

Comments are closed.