And so it begins.
Verisign, the registrar that manages .com domains, has begun its rollout of non-Latin .com equivalents, beginning with Japanese:
Now, if you don’t have a Japanese domain name, slapping .コム to the end of your company’s name probably doesn’t make much sense from a branding perspective (though absolutely from an intellectual property perspective).
But more and more companies DO have Japanese domains names (or should).
And these companies will be registering this domain, if they haven’t already.
The official land rush begins May 16, 2016. So get ready!
Japanese is only just the beginning.